[A+] Hi-mart Final Analysis & Retail Strategy Planning
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작성일 22-10-01 17:22
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Hi-mart Final Analysis & Retail Strategy Planning
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1
Hi - mart
Final Analysis &
Retail Strategy Planning
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Contents
1st
2nd
3rd
4th
Consumer analysis
Retailer choice by buying process
Competitor analysis retail mix
Strategy for Hi-mart
Expected effect
2
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Who is our target consumer
Hi-mart
- Top retailer in electronics
- Home appliance & electronics
Age 15 20 35
economicallyactivepopulation
Newly Married couples’ age range
Newly married couple
High price → highly profitable
High repurchase rate in Himart
(newly married couple : young age → Customer Lifetime Value ↑
- But no differentiated strategies
2. The middle class
- Low competitiveness in premium products → target people who buy premium products
Higher income group
Lower income group
Our target consumer
Consumer analysis l retailer choice l Competitor analysis l Strategy
Consumer
Analysis
3
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Consumer prof…(drop)
Hi-mart Final Analysis & Retail Strategy Planning
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Download : Hi-mart Final Analysis & Retail Strategy Planning.pptx( 39 )
순서
다.